Introducing Skinvisibles: A Game-Changer in Everyday Sun Protection
Most of us reach for sunscreen on sunny summer days, but what about the rest of the year? Many don’t realize that even on a cloudy November day, up to 70% of UVA radiation is still present—and that UVA is the biggest cause of skin aging.
We spend so much time and money on products to repair damage, yet the simplest and most effective anti-aging solution is prevention. That’s why dermatologists and skincare experts recommend daily sun protection—365 days a year.
But We Get It… Sunscreen Can Be a Hassle…
Many people hesitate to use SPF daily because traditional sunscreens can feel heavy, greasy, or clog pores. They don’t sit well under makeup, leaving skin feeling sticky or looking shiny. Sound familiar?
“We all know that SPF protects your skin against harmful sun rays that can lead to pigmentation, sunburn, premature ageing, and in extreme cases, cancer,” says Nicola Mealia, MD, Chleo, “Did you know that on a cloudy day in November, there is still 70% UVA radiation in the air? So, we should all be wearing sun protection 365 days of the year. Why do our clients protest? Because sun protection in an extra step in their skincare routine and many sun care products feel too greasy or uncomfortable under makeup.”
This Is Where Skinvisibles Changes Everything
We’re thrilled to announce that from March 1st we will now be stocking Skinvisibles—a revolutionary SPF that provides:
✅ Broad-spectrum protection against UVA, UVB, Blue Light, and Infrared-A
✅ Lightweight, invisible coverage that feels like nothing on the skin
✅ Active skincare ingredients that nourish and protect
✅ A perfect makeup base with a non-greasy, breathable finish
With Skinvisibles’ unique Pro-Layer Technology, you won’t feel or see the product—just healthy, protected skin.
“Skinvisibles makes all the difference,” states Mealia, “There are many great skincare brands out there producing suncare, but most don’t do it well. Skinvisibles specialise in suncare only and have created amazing formulas, with ultra-light textures with very fast absorption. Their mission is to create ‘Invisible UV protection for visible results‘ and UV protection and hydration are key.
Skinvisibles have a strong international presence with a clear distribution focus on the beauty therapist. Most of their international partners are distributers for recognised professional skincare brands, who don’t have a strong sun protection offering. Skinvisibles is the perfect complement to any professional skincare brand at an excellent price point. Chleo are delighted to add Skinvisibles to their portfolio of professional brands for 2025.“
Sunscreen you’ll actually love wearing? Available on the 1st of March.
Get in touch with us today to discuss the future of sun protection (& receive some free samples too)!
