Supporting a Meaningful Cause: Action in April Results
Throughout April, DMK Ireland was proud to take part in Action in April – Global Impact Month, a meaningful initiative dedicated to giving back and supporting communities worldwide.
As part of the campaign, €1 from every DMK Beta Gel sold was donated to the Irish Cancer Society. Thanks to the incredible support from our salon partners across Ireland, we saw a strong uplift in Beta Gel sales throughout the month.
We are delighted to share that, together, Chleo / DMK Ireland raised a total of €1,860 in support of the Irish Cancer Society.
This contribution will help fund vital services including patient support, cancer research, and community care programmes across Ireland, making a real difference to those affected by cancer.
This achievement would not have been possible without the continued support and commitment of our professional partners. Your engagement with the campaign, both in-clinic and at retail level, played a key role in its success. From raising awareness with clients to recommending DMK Beta Gel as part of your treatment and retail offering, your contribution truly made an impact.
At DMK, results-driven skincare goes hand in hand with a commitment to community and care. Initiatives like Action in April reflect the brand’s values supporting not only skin health, but overall wellbeing.
We are proud to partner with salons who share these values and who continue to support meaningful initiatives like this. On behalf of everyone at Chleo and DMK Ireland, thank you for being part of Action in April 2026. Together, we’ve made a difference.
